Did you just check your phone? On average, people surf content on their smartphones 30 times a day - and millennials, more than 150 times a day. If the opportunity to capture interest needs to happen in under 2 minutes, what do you need to do to begin a relationship?
There is no comfort zone in marketing. A different view, perspective or even mismatched wool socks - can lead to inspiration. For me, wearing two different socks makes me a little uncomfortable and drives my creativity.